De nya toppdomänerna ger inget företräde på Google

Skönt att höra det från Matt Cutts direkt. Jag har sagt det länge, och även offentligt. Gör en sökning efter museum och du får leta rätt länge innan du hittar en sajt med .museum som TLD i sökresultatet. Varför skulle då någon annan namnTLD funka bättre? Vill man ha en sådan, så är det av helt andra anledningar.

#domain #icann

Reshared post from +Matt Cutts

I read a post by someone offering new top-level domain (TLDs). They made this claim: "Will a new TLD web address automatically be favoured by Google over a .com equivalent? Quite simply, yes it will."

Sorry, but that's just not true, and as an engineer in the search quality team at Google, I feel the need to debunk this misconception. Google has a lot of experience in returning relevant web pages, regardless of the top-level domain (TLD). Google will attempt to rank new TLDs appropriately, but I don't expect a new TLD to get any kind of initial preference over .com, and I wouldn't bet on that happening in the long-term either. If you want to register an entirely new TLD for other reasons, that's your choice, but you shouldn't register a TLD in the mistaken belief that you'll get some sort of boost in search engine rankings.

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New top-level domains to trump .com in Google search results

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