Demographic data – When do I get it for my account?

Most of my Swedish customers have now got the demographic reports in their Analytic accounts, and I'm totally excited and thoroughly supprised over how good they are.

Yet, I'm frustraded that I haven't got this in my own account, which means that I can't blog about these great new features in Analytics. Does anyone know when this will be rolled out to all accounts?  

I should add that my account is one of the oldest that I manage and that smaller and newer accounts have these features already.