Most of my Swedish customers have now got the demographic reports in their Analytic accounts, and I'm totally excited and thoroughly supprised over how good they are.
Yet, I'm frustraded that I haven't got this in my own account, which means that I can't blog about these great new features in Analytics. Does anyone know when this will be rolled out to all accounts?
I should add that my account is one of the oldest that I manage and that smaller and newer accounts have these features already.
This post has been reshared 4 times on Google+
Läs det här på Google+
Liknande:
1 mars, 201224 nyttiga WPMU-pluggar
20 oktober, 2013Copyright som ett medel att hindra kritik
20 oktober, 2013Copyright som ett medel att hindra kritik
20 juli, 2013Perspectives.
5 september, 2013Hmmmm…- 30 september, 2013Kolla kommentarerna
20 september, 2013Knäppt, men #ingress engagerar
18 augusti, 2013Fantastiskt gruppfoto!
5 augusti, 2013#Russia #Putin #warnerbros #dobby
- Load more posts
I feel your frustration! There doesn't seem to be any pattern to the way it's rolling out to accounts, but it's happening and it's happening pretty quickly.
Keeping my fingers crossed for tomorrow
I wasn't even aware of this. This would indeed be brilliant… when, when, when in the UK?
Make sure you are using DoubleClick integration (dc.js) – https://support.google.com/analytics/answer/2444872 as well as enabling demographic and interest report in your web property.
"Your Demographics and Interest Reports have been enabled, but your Analytics tracking code does not include the necessary support to show them." – what should I do in my Google Tag Manager?
+Nedim Talović – your tag must be GA and you need to check the little box that says "Enable display advertiser features like remarketing." (Note this feature is not available for Universal Analytics… yet…)
Thanks. So I need to switch to ga.js
He… no… you need to switch from ga.js to dc.js
Yeah. My mistake. Currently is Universal Analytics (analytics.js) and I need to set dc.js.
If you use UA sadly no remarketing, yet:)
It will be probably in next period..
Has anyone an idea how good those estimates are? I guess they are using the same data as for AdWords interest based categories and to my experiences the targeteting can sometimes be good, and sometimes seem way off (considering ctr and other parameters).
+David Stockelberg it's using DoubleClick data – the same type of info you would use to target audience. It can't be perfect but it's directional.
+David Stockelberg +Stephane Hamel I think it is good that you can segment your data and see what are your audience's demographic data for users which are creating conversions instead of these who are not. So you can use it for AdWords to create your ads.
+Stephane Hamel "Directional"? Question is: is it actionable? Which relates to it´s truthfulness (which in a pragmatist concept of knoweldge leads us back to actionability, anyway I won´t dwell on philosophical questions here).
I guess Google has made research to make sure it´s not way off and gives a totally wrong picture. So the machines probably do a pretty good job. But all statistics and averages depends a lot on volume, and I´d guess for many smaller sites the stats actually give a wrong (un-actionable) picture. The bigger the volume, the better the picture, I presume. But that will also depend on your goals and actions. For an ecommerce advertiser in a very competitive segment with razorthin margins that need to know if they should higher their bids with 2%, it might not be a good idea to use this data even if they have high volume of visit/ors? I don´t know.
+David Stockelberg I agree, volume plays a huge role in the value of this info. I would argue the actionability depends more on the user than the machine… and judgement and human factors should always trump any piece of data. I see it as another screwdriver in our toolbox. After all, it's DoubleClick data, and Google makes billions out of it… I'm willing to give it a try
i also had that problem and when asking why i still don't have it they always delete my post.
+Jakob Aindreas Rivera – some of your posts were removed because they are very basic or repetitive questions already addressed several times earlier. A simple search on Google or in this community would provide the answers you are looking for.
+Stephane Hamel oh ok i saw your last comment to switch from ga.js to dc.js that might help but i still don't have the reports
+Jakob Aindreas Rivera kind in mind most new features are gradually being deployed, so it might take some time before it becomes available to you.
+Stephane Hamel i already got i tnow because i contacted a GA partner. thanks i've waited for this and i blogged the new features;you can see it:http://jakobaindreas.blogspot.com/2013/10/the-new-ga-features.html
He! He! +Jakob Aindreas Rivera I told you to be patient!
Have fun!